When it comes to online sales, TripAdvisor may be tourism’s answer to Amazon. By highlighting social proof, offering booking immediacy through 3rd parties, and utilizing various tactics for user engagement, the website has become a high ranking, widely used portal for people across the globe to plan holidays.
While fresh ways for reaching people online keep popping up, few are as effective as going directly to a potential customer and hitting their email inbox with one of your latest offers. When used correctly, Email Marketing can lead to increased bookings.
Here are three ways to best use Electronic Direct Marketing and E-Newsletters:
1. Share the Love
Encourage your offer to be shared around! Offer a special to your past guests and newsletter sign-ups then encourage them to share the deal with their friends and family – “spread the news and share the love”. Let’s face it, we all know someone who could do with some good news and TLC, and more so, everyone loves a good special. This is a also a great way to expand your brand awareness. Everyone gains something out of it, and the...
Eye-Tracking Study Confirms Importance of PPC and SEO Combination
Over the last few years, Google’s search display has evolved substantially – and user behavior is following suit. In 2005, Meditative researchers said that heat map studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”.
The “Golden Triangle” from Meditative’s Eye-tracking study The “Elongated F” became the new norm for 2014
Only three years after the release of the latest heat map, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant...
Marica Mackenroth Brewster, the company's CEO, led the discussion with insight and tactics for businesses to market best on a shoestring budget. In planning, LTPA’s goal for the workshop was to educate their members on cost-effective ways to optimize their digital marketing, as well as offer free tools to them use for managing digital and social media outlets.
The event, hosted at the new Home2 Suites by Hilton Parc Lafayette, had wonderful attendance! Feedback has been great all around.
For information on our next marketing workshop, or to partner in offering something new, contact Team...
New Orleans – March 2017 – Tomahawk Tourism Marketing, New Zealand’s international tourism marketing agency, continues its rapid expansion into the U.S. The company has hired Magan Adams, Certified Travel Industry Specialist and multiple CVB veteran, to take on operational and sales aspects of Tomahawk’s growing portfolio as Accounts Manager, USA.
Tomahawk’s recent expansion throughout the States is surpassing the agency’s original benchmarks, as tourism businesses nationwide have sought out their expertise. By continuing to hire within the local market and acquiring office space at New Orleans tech incubator, The Landing Zone, company founders Gina Paladini and John Hayson intend to aide the community while offering an impactful, evidenced strategy to...
Instagram is the perfect platform for you to promote your business during the first phase of the travel stages – The Dreaming Stage. Then let your customers do the work for you by taking care of the final stage of travel – The Sharing Stage.
Here's a few ways to maximize your exposure throughout this important online medium:
1) Use Quality Content
Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!
Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.