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Tomahawk Partners with LTPA on Marketing Workshop

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On Tuesday, March 21st, Tomahawk Tourism Marking USA partnered with the Louisiana Travel Promotion Association in bringing a marketing workshop to statewide CVB's and attractions.

Marica Mackenroth Brewster, the company's CEO, led the discussion with insight and tactics for businesses to market best on a shoestring budget. In planning, LTPA’s goal for the workshop was to educate their members on cost-effective ways to optimize their digital marketing, as well as offer free tools to them use for managing digital and social media outlets.

The event, hosted at the new Home2 Suites by Hilton Parc Lafayette, had wonderful attendance! Feedback has been great all around.

For information on our next marketing workshop, or to partner in offering something new, contact Team...

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Tomahawk Marketing Amps Up - Hires CVB Veteran and Opens Doors to New Office

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FOR IMMEDIATE RELEASE

 

New Orleans – March 2017 – Tomahawk Tourism Marketing, New Zealand’s international tourism marketing agency, continues its rapid expansion into the U.S. The company has hired Magan Adams, Certified Travel Industry Specialist and multiple CVB veteran, to take on operational and sales aspects of Tomahawk’s growing portfolio as Accounts Manager, USA.

Tomahawk’s recent expansion throughout the States is surpassing the agency’s original benchmarks, as tourism businesses nationwide have sought out their expertise. By continuing to hire within the local market and acquiring office space at New Orleans tech incubator, The Landing Zone, company founders Gina Paladini and John Hayson intend to aide the community while offering an impactful, evidenced strategy to...

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5 Ways to Promote Tourism through Instagram

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Instagram is the perfect platform for you to promote your business during the first phase of the travel stages – The Dreaming Stage. Then let your customers do the work for you by taking care of the final stage of travel – The Sharing Stage.

Here's a few ways to maximize your exposure throughout this important online medium:

1) Use Quality Content

Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!

Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.

2) Decoding Hashtags

Hashtags are...

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MailChimp Introduces Facebook Ad Campaigns

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Managing social media as a small business can sometimes feel overwhelming. MailChimp, the popular email marketing platform, has launched into the world of Facebook Ads with an exciting new feature to simplify the process.

How it Works

With a simplified process, busy brands can build ad campaigns to run on the Facebook and Instagram networks from within the MailChimp site.

After all the information is entered (30 steps) the ad will be sent to Facebook for confirmation, and you’ll receive an email when the ad is approved and launched. MailChimp will also provide a reporting and tracking mechanism for the ads so you can review the performance.

Audiences

The biggest benefit is tapping instantly into your MailChimp email list for the ad campaign audience, a powerful...

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Google Earth VR: Adding an Exciting New Dimension to Travel

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It’s much like a scene from a sci-fi movie. Pull down the VR system over your eyes and experience virtual travel like you’ve never seen before.  Feel the scale of the Eiffel Tower against the backdrop of the glistening arrondissements of Paris or cast the golden glow of sunrise on the Florence Cathedral in Italy.

What started as an effort to help people anywhere in the world explore the rest of the planet ten years ago, has gone through many leaps and bounds over the years. Google Earth currently has over 2 billion downloads and hundreds of realistic 3D renderings of major landmarks. Today, Google is introducing a whole new way to see the world.

The virtual reality version is now available for free on the HTC Vive, letting anyone with the device hover over their dream...

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Mobile & AMP: Speed is the Name of the Game

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When it comes to mobile browsing, speed is the number one consideration for users. Expectations are high, but many seem to be missing the mark. On average, load time for retail mSites is at 7.083 seconds according to Mobile HTTP Archive.

The focus on images has been counterproductive to improving speed. Over that last few years, mobile page sizes have grown drastically with the average page served to mobile increasing by 203% since 2011. And the consequences are severe. Did you know that every second of delay from the first second of loading costs money? RadWare and Kissmetrics have published information on the impact of loading time to the bottom line. Some of the most important findings of the research include the following figures:

  • 11% decrease in pageviews
  • 7%...

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