7 common tourism website questions and how to solve them using Google.
Question 1: My web company keeps telling me I get great organic traffic, but I don't know what this means.
Website traffic is the visits to your site.
There are lots of different kinds of website traffic, each being a different the path that a visitor might take to get to your site.
Organic traffic is essentially someone who has arrived at your website by searching on a search engine, this could be Google (which is the most common) or one of the smaller search engines which often appear on your analytics like yahoo, bing or conduit.
Someone finds your sites through an "organic" search, or via a search engine based on the relevancy of their search to your site, their own location, the authority or strength of your site on the web and a number of other calculations that Google makes to provide the most relevant answer to the query that has been made.
Organic traffic is important for your site, and it can also be very competitive.
This is why signing up to Google Analytics, or looking at your Google Analytics reports your webmaster sends you to find out what people are searching for, and where you could improve your results should be an ongoing consideration.
In your analytics report head to "traffic sources" and take a look around, find out where your traffic is coming from, what people are searching for, who is your best refferal and if people are finding you on Google!
Want to know more? Talk to us about tourism marketing and tourism website design, they're our favourite topics.
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