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A Guide to User Generated Content for Travel and Tourism Marketing

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user generated content for travel & tourism

The best way to sell travel is to tell stories about the experience. Whether it is skinny dipping in the crystal-blue oceans of the Bahamas or bungee jumping from the Macau tower in China, you want your audience to feel the excitement as if they were there themselves.

However, the credibility of your story is best augmented by first-hand experiencers. So, as a travel agency, if you want to sell any experience, the surest way to do so is let original travelers tell their story. Give them a free rein- a platform on your site- to share the joy and excitement they felt on their journey. This user generated content (UGC) will go a long way to boost the number of inquiries about your service.

What is User Generated Content?

In online marketing, content is everything. In addition...

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Google 'Not Secure' Notification Roll Out

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Last week, Google reached out to website owners through Google Search Console informing them that from October 2017, Chrome will mark HTTP pages that collect data through forms as ‘not secure’. Below is an example of the message sent by Google.
 
The most common examples of collecting data through forms include: 
• when somebody tries signing up to your email newsletter
• when somebody is making an inquiry on your website.



Starting from version 62 of Chrome, Google will start flagging sites as “not secure” when entering data on a page – e.g. inquiry forms, etc. We’re currently at version 60.
 
62 will be released in October.
 
Here’s how it will look…


 
Why act now?

Migrating your website to HTTPS is quickly becoming a necessity.
• HTTPS is regarded as a...

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Marketing To OTAs: A Workshop with Louisiana Travel Promotion Association

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OTA Marketing Accommodations Tips

While direct bookings are the #1 objective for accommodations businesses, utilizing the exposure and reach of an OTA is a great way to add sales.

On July 11th, 2017, we had the opportunity to partner with the LTPA in providing a workshop on OTA marketing. The turn out was super and we could not have had a better crowd.

If you missed the presentation, have no fear! Just check out the link below to view the full PowerPoint:

Marketing to OTAs: An Accommodations Workshop with Tomahawk Tourism and LTPA

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Increase Your Tourism Bookings Using Email Marketing - The Easy Guide

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While fresh ways for reaching people online keep popping up, few are as effective as going directly to a potential customer and hitting their email inbox with one of your latest offers. When used correctly, Email Marketing can lead to increased bookings.

Here are three ways to best use Electronic Direct Marketing and E-Newsletters:

1. Share the Love

Encourage your offer to be shared around! Offer a special to your past guests and newsletter sign-ups then encourage them to share the deal with their friends and family – “spread the news and share the love”. Let’s face it, we all know someone who could do with some good news and TLC, and more so, everyone loves a good special. This is a also a great way to expand your brand awareness. Everyone gains something out of it, and the...

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Eye-Tracking Study Confirms Importance of Google Adwords and SEO Combination

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Eye-Tracking Study Confirms Importance of PPC and SEO Combination

Over the last few years, Google’s search display has evolved substantially – and user behavior is following suit. In 2005, Meditative researchers said that heat map studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”. 

 

The “Golden Triangle” from Meditative’s Eye-tracking study                        The “Elongated F” became the new norm for 2014

Only three years after the release of the latest heat map, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant...

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Tomahawk Partners with LTPA on Marketing Workshop

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On Tuesday, March 21st, Tomahawk Tourism Marking USA partnered with the Louisiana Travel Promotion Association in bringing a marketing workshop to statewide CVB's and attractions.

Marica Mackenroth Brewster, the company's CEO, led the discussion with insight and tactics for businesses to market best on a shoestring budget. In planning, LTPA’s goal for the workshop was to educate their members on cost-effective ways to optimize their digital marketing, as well as offer free tools to them use for managing digital and social media outlets.

The event, hosted at the new Home2 Suites by Hilton Parc Lafayette, had wonderful attendance! Feedback has been great all around.

For information on our next marketing workshop, or to partner in offering something new, contact Team...

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