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FOR IMMEDIATE RELEASE

New Orleans, LA — September 2018 — The Louisiana Shopping Trail’s new website won Gold at the ONE Travel Conference in Napa, California last month. The Louisiana Shopping Trail won a SASI (Shop America Salutes Innovation) Award in the Cultural and Heritage Tourism Organization category for their website, which was designed and created by Tomahawk Tourism.

The Louisiana Shopping Trail website highlights local retailers across Louisiana, giving shoppers a sampling of Louisiana’s Culture through retail.  SASI-ONE Awards recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism.

The Louisiana Shopping Trail came about to diversify shopping and to help small businesses succeed...

FOR IMMEDIATE RELEASE

New Orleans – August 2018 – Tomahawk is pleased to announce that Jason Gaskill, a native of Oregon, will become an equity partner in Tomahawk US and will become the new Managing Director of the US operations based in New Orleans, LA.  In this role, which officially starts August 20th, 2018, Mr. Gaskill will oversee marketing, operations, and

 sales for the US company. He joins Tomahawk’s senior leadership team and will work closely with NZ CEO John Hayson and Gina Paladini to expand Tomahawk’s offerings and to further establish the company as a thought and insight leader within the wider tourism sector.

“Very few companies have the capacity or ethos to make major change.” said Gaskill. “I see Tomahawk as one of those companies, and I am excited...

FOR IMMEDIATE RELEASE

New Orleans – June 2018 – Tomahawk Tourism Marketing, New Zealand’s international tourism marketing agency, continues its rapid expansion into the U.S. The company has hired Brooke Hidalgo, as a Digital Account Manager to take on digital and customer service aspects of Tomahawk’s growing portfolio in the United States.

Tomahawk’s recent US expansion is surpassing the agency’s original benchmarks, as tourism businesses nationwide have sought out their expertise. By continuing to hire within the local market, company founders Gina Paladini and John Hayson intend to aide the community while offering an impactful, evidenced strategy to help grow the tourism sector.

Ms. Hidalgo brings knowledge from both the digital world and the tourism...

GDPR. No, it’s not just another buzzword that’s afloat on the internet. Everyone with a website needs to pay attention!

What is GDPR?

GDPR stands for General Data Protection Regulation and it goes into effect internationally on the 25th of May 2018. GDPR is an updated version of the Data Protection Directive that has been in effect since 1995. In the simplest terms, it boils down to protecting the rights of people who give you their personal data.

What personal data you may be collecting?

If you have Google Analytics, videos played on your site from YouTube, an e-commerce function that collects billing information and other features that load automatically on your site via “cookies” then you are collecting personal data.

GDPR does not only affect your business...

Facebook has done it again!

Facebook is working hard to keep businesses on their toes with a major overhaul planned for 2018. Their vision is to change your news feed in the coming months with a new algorithm that will prioritize posts from friends, family and groups first, leaving business content at the bottom of the barrel. Pay close attention, your organic reach may just drop off a cliff!

What does this mean to your business page? Mostly that your organic reach (which currently only reaches about 2 - 4% of your audience) is going down to zero.

However, hope is not lost, there are ways to reach your target audience, you will just have to be smarter about it.

Here are our four top tips to ensure your posts don’t get lost:
 

1.  Generate original, shareable...

The world is at a turning point.

In 2016, Facebook CEO Mark took to the F8 Stage to announce the availability of the Messenger Platform. He claimed that bots would take the friction out of digital interactions. The platform would enable organizations to build “chatbots” that can interact with people who request information, order products and have customer service issue. It connects organizations to their audience in a more personal way, real-time.

Fast-forward a year later and we find ourselves in a time where messaging apps have surpassed social networks. According to Business Insider Intelligence, “the combined user base of the top four chat apps is larger than the combined user base of the top four social networks.” The combined global monthly active users of the Facebook,...