Category Archives: Business
By Tomahawk on
GDPR. No, it’s not just another buzzword that’s afloat on the internet. Everyone with a website needs to pay attention!
What is GDPR?
GDPR stands for General Data Protection Regulation and it goes into effect internationally on the 25th of May 2018. GDPR is an updated version of the Data Protection Directive that has been in effect since 1995. In the simplest terms, it boils down to protecting the rights of people who give you their personal data.
What personal data you may be collecting?
If you have Google Analytics, videos played on your site from YouTube, an e-commerce function that collects billing information and other features that load automatically on your site via “cookies” then you are collecting personal data.
GDPR does not only affect your business...
If you're an in-house tourism marketer, you're probably a very busy bee. Whether you're managing the spill over into sales or helping with booking redemption logistics, your work is never quite finished.
While it may be easy to get sidetracked in the many arms of a tourism or hospitality company, using automation tools and strategizing ways to keep focus will help you work efficiently and achieve results much sooner.
Here's a few of our favorite tips:
1) Listen to your market.
When it comes to online sales, TripAdvisor may be tourism’s answer to Amazon. By highlighting social proof, offering booking immediacy through 3rd parties, and utilizing various tactics for user engagement, the website has become a high ranking, widely used portal for people across the globe to plan holidays.
Just how popular is TripAdvisor? Well on average, the site gathers 390 million unique visitors per month. Per Alexa.com, the site ranks 82nd for all sites within the United States.
Conversion rates sit at about 6%, so by very simple calculations, that comes out to 23.4 million people making an action on the site monthly!
Clearly, collaborating with TripAdvisor can be a lucrative venture for tour and travel based businesses. TA makes this pretty easy, with a management...
By Tomahawk on
While fresh ways for reaching people online keep popping up, few are as effective as going directly to a potential customer and hitting their email inbox with one of your latest offers. When used correctly, Email Marketing can lead to increased bookings.
Here are three ways to best use Electronic Direct Marketing and E-Newsletters:
1. Share the Love
Encourage your offer to be shared around! Offer a special to your past guests and newsletter sign-ups then encourage them to share the deal with their friends and family – “spread the news and share the love”. Let’s face it, we all know someone who could do with some good news and TLC, and more so, everyone loves a good special. This is a also a great way to expand your brand awareness. Everyone gains something out of it, and the...
By Tomahawk on
On Tuesday, March 21st, Tomahawk Tourism Marking USA partnered with the Louisiana Travel Promotion Association in bringing a marketing workshop to statewide CVB's and attractions.
Marica Mackenroth Brewster, the company's CEO, led the discussion with insight and tactics for businesses to market best on a shoestring budget. In planning, LTPA’s goal for the workshop was to educate their members on cost-effective ways to optimize their digital marketing, as well as offer free tools to them use for managing digital and social media outlets.
The event, hosted at the new Home2 Suites by Hilton Parc Lafayette, had wonderful attendance! Feedback has been great all around.
For information on our next marketing workshop, or to partner in offering something new, contact Team...
By Tomahawk on
FOR IMMEDIATE RELEASE
New Orleans – March 2017 – Tomahawk Tourism Marketing, New Zealand’s international tourism marketing agency, continues its rapid expansion into the U.S. The company has hired Magan Adams, Certified Travel Industry Specialist and multiple CVB veteran, to take on operational and sales aspects of Tomahawk’s growing portfolio as Accounts Manager, USA.
Tomahawk’s recent expansion throughout the States is surpassing the agency’s original benchmarks, as tourism businesses nationwide have sought out their expertise. By continuing to hire within the local market and acquiring office space at New Orleans tech incubator, The Landing Zone, company founders Gina Paladini and John Hayson intend to aide the community while offering an impactful, evidenced strategy to...