Category Archives: Get Noticed

A Guide to User Generated Content for Travel and Tourism Marketing

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user generated content for travel & tourism

The best way to sell travel is to tell stories about the experience. Whether it is skinny dipping in the crystal-blue oceans of the Bahamas or bungee jumping from the Macau tower in China, you want your audience to feel the excitement as if they were there themselves.

However, the credibility of your story is best augmented by first-hand experiencers. So, as a travel agency, if you want to sell any experience, the surest way to do so is let original travelers tell their story. Give them a free rein- a platform on your site- to share the joy and excitement they felt on their journey. This user generated content (UGC) will go a long way to boost the number of inquiries about your service.

What is User Generated Content?

In online marketing, content is everything. In addition...

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Hack My Stats! Using Google Analytics Rev Up Sales

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Google Analytics for Tourism

In tourism, we have the luxury of selling “fun.” Total piece of cake, right? No need for super detailed marketing, because who in the world doesn’t like fun?!

While it seems simple in theory, tour and hospitality marketing takes a great deal of planning and strategy. There’s a lot of competition, a ton of noise in targeted publications, and countless visitor profile types to keep track of.

So where does one start? 

Begin with Data

To break through and create an action (i.e. sales), you’ll need to set goals for messaging. The types of goals depend largely on what you already have going for your brand…. But more importantly, where you can improve.

Ask yourself, what is your biggest traveler market segment? Where do they come from? Do they book on mobile or desktop? How...

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9 Tips for In-House Tourism Marketers

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Tourism Hospitality Marketing Tips

If you're an in-house tourism marketer, you're probably a very busy bee. Whether you're managing the spill over into sales or helping with booking redemption logistics, your work is never quite finished.

While it may be easy to get sidetracked in the many arms of a tourism or hospitality company, using automation tools and strategizing ways to keep focus will help you work efficiently and achieve results much sooner.

Here's a few of our favorite tips:

1) Listen to your market.

  • Base new endeavors on statistics and trends. Think

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Decoding TripAdvisor: An Advanced Guide to Rankings

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Rank High on Tripadvisor

When it comes to online sales, TripAdvisor may be tourism’s answer to Amazon. By highlighting social proof, offering booking immediacy through 3rd parties, and utilizing various tactics for user engagement, the website has become a high ranking, widely used portal for people across the globe to plan holidays.

Just how popular is TripAdvisor? Well on average, the site gathers 390 million unique visitors per month. Per Alexa.com, the site ranks 82nd for all sites within the United States.

Conversion rates sit at about 6%, so by very simple calculations, that comes out to 23.4 million people making an action on the site monthly!

Clearly, collaborating with TripAdvisor can be a lucrative venture for tour and travel based businesses. TA makes this pretty easy, with a management...

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Eye-Tracking Study Confirms Importance of Google Adwords and SEO Combination

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Eye-Tracking Study Confirms Importance of PPC and SEO Combination

Over the last few years, Google’s search display has evolved substantially – and user behavior is following suit. In 2005, Meditative researchers said that heat map studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”. 

 

The “Golden Triangle” from Meditative’s Eye-tracking study                        The “Elongated F” became the new norm for 2014

Only three years after the release of the latest heat map, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant...

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5 Ways to Promote Tourism through Instagram

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Instagram is the perfect platform for you to promote your business during the first phase of the travel stages – The Dreaming Stage. Then let your customers do the work for you by taking care of the final stage of travel – The Sharing Stage.

Here's a few ways to maximize your exposure throughout this important online medium:

1) Use Quality Content

Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!

Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.

2) Decoding Hashtags

Hashtags are...

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