Category Archives: Marketing

Measurable Marketing

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Marketing is considered by many as a game of guessing, hoping, finger crossing and watching to see if there is a result, never really ever knowing what the return on investment truly is. The good news is, as the online pay per click model is being adopted by more and more channels, ROI for both intuitive and intentional marketing can well and truly finally be measured. Let's look at how to measure the returns and where the opportunities lie.

Search Engine Marketing or Price Per Click

Search Engine Marketing (SEM) is a very simple model where by you pay per click (PPC) for a set of keywords/search terms and the price per click is determined by how popular the search term is that you are targeting. A per day and per month budget can be set.

Now a days it is a stretch to...

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The 5 tourism marketing strategies you must not miss

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Would you ever plan a grand and glorious wedding and then not send wedding invitations?

Or perhaps organise the perfect birthday for your five year old son and then not invite any of his friends?

It sounds silly, but many new tourism businesses do just that.

Planning, time and loads of money is spent building a stunning accommodation, going through all the resource consents and even sign-writing the car but then when it comes time to open, no one shows up and the owners wonder why people don't want to enjoy their amazing properly. Simple answer; No budget was allocated for marketing; you forgot you have to invite people to your place.

A successful marketing strategy for a tourism business can be built on five easy steps. It will provide the foundations for marketing...

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7 common tourism website questions and how to solve them using Google.

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Question 1: My web company keeps telling me I get great organic traffic, but I don't know what this means.

SEO for Tourism Marketers

Common search engines include Google, Yahoo, MSN among others!

Website traffic is the visits to your site.

There are lots of different kinds of website traffic, each being a different the path that a visitor might take to get to your site.

Organic traffic is essentially someone who has arrived at your website by searching on a search engine, this could be Google (which is the most common) or one of the smaller search engines which often appear on your analytics like yahoo, bing or conduit.

Someone finds your sites through an "organic" search, or via a search engine based on the relevancy of their search to your site, their own location, the...

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Trip Advisor - Like taxes; you don't have a choice

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So we have all heard and read the articles about the recent UK lawsuit which resulted with Trip Advisor no longer being able to claim that their reviews are "real". This was a big blow for the online tourism review site but it does not stop travelers from reading and depending on the site to help make travel purchase decisions.


Trip Advisor is brilliant and simultaneously annoying - we live in a time when the consumer holds the power to help your business or tarnish it.

Take solace in knowing that even the world's most exclusive 5 Star hotels receive silly complaints about inane things like "the banana's in our fruit basket had bruises." People reading the comments can usually identify the "never happy" guests.

Travel purchase is an emotional and often large purchase...

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Using Pinterest for Tourism Marketing

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There's a new kid on the block of Social Media which lets you connect with your audiences in the most visual way yet. 

When marketing a tourism business, when it comes to piquing the interest of a potential guest or customer, the visual will always work better than the verbal. This is why the new Social Media site, Pinterest, should be of interest to you.

With Pinterest, you can organise images on your own online inspiration board, or pinboard - then engage with your social networks, link back to your website and let people share your images with the world.

Pinterest offers many creative marketing opportunities for your Tourism Business. You can showcase the various details or experiences your accommodation or activity offers in a visually arresting way. Using photos,...

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Tomahawk and TradeMe team up for Charity

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SPCA's CEO Christine Kalin, Gina Paladini and Tom Steward (Tomahawk)

SPCA's CEO Christine Kalin, Gina Paladini and Tom Steward from Tomahawk

In December 2012, Tomahawk auctioned a website and marketing package as a donation to the Auckland SPCA.

Using TradeMe to connect with the generosity of New Zealand businesses, Tomahawk was able to raise $6500 through the auction to help the Auckland SPCA during the time of year they need support most.

Although the auction closed at $6130.00, in the spirit of giving, the winner of the auction offered to increase his donation by nearly another $500 - to the auto bid that they had set before the auction closed.

TradeMe was so impressed with Tomahawk's creative fundraiser and the generosity of their donation that they too helped by waiving their auction fee to assist in the cause to...

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