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Tomahawk Whitepaper: Online Distribution

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It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.

 

Online Sales For Tourism

Download the whitepaper as a PDF.

 

Tourism Marketing White Paper

Let’s start by looking back to the 1990 era of travel distribution.

Tourism Sales Model
“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.

Tourism Marketing Distribution Blog

Travel Purchase Model

Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!

Stages of Travel
The increase of distribution channels options requires an deep understanding of your customers, and which channels are best for each stage of the travel purchase...

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