Category Archives: News Room
By Tomahawk on
It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.
Let’s start by looking back to the 1990 era of travel distribution.
“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.
Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!
The increase of distribution channels options requires an deep understanding of your customers, and which channels are best for each stage of the travel purchase...