Category Archives: Social Media
The majority voice of travel is now more powerful than ever. She’s the female traveler, and her fist full of dollars packs a serious punch.
“The female dollar,” “the gatekeeper,” “the adventure traveler” – referred to by various monikers for her value in group, family, and solo travel, her nature as a planner is intrinsically tied to revenue potential in tourism. Her collective opinion can make or break a travel business. She’s ascended to absolute power in trip planning and she rocks a size 12 dress.
If your business has roots in tourism, make sure there’s a marketing strategy in place speaking directly to women. Why? Because the value is mind blowing.
Women make up the bulk of travel’s target market. According to Forbes, this segment makes 80% of travel...
By Tomahawk on
Social media may feel daunting some days, but there are a few tricks to get your messages to the right people likely to book!
1. Create Content
This is perhaps the greatest challenge of a successful social media account. Think of it like a television “channel.” No one will tune in if you don’t have any shows for them to watch! Content works best when you educate and inspire. Each post should have something useful or interesting to share, and a beautiful image.
Before you make each post, ask yourself “would I want to read this if [my competitor] posted it?” Take photos, share news and interesting information, and create visuals that could easily belong in a glossy magazine to represent your brand.
2. Collect Data and Use It
Know Your Customers!
Demographics go far...
By Tomahawk on
Can you believe that more than half the year has already gone by? With only 5 months left in 2016, it’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure fire strategies to boost your website performance:
Optimize your images
The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get...
By Gina Paladini on
Perhaps you have plenty of bookings during the high season, but what can you do to ensure bookings flow all year, through shoulder and low season? Here are five proven tactics that will keep your bookings rolling in every season.
1. Responsive site
To ensure year-round bookings, first you must get the basics right. According to eMarketer’s latest estimates of travel research in 2016, 51.8% of all travellers who book trips online will do so using a mobile device.
That means your accommodation, whether you’re a small two-room B&B or a large resort, must have a responsive website site that can be viewed on any size device.
2. Powerful Booking Engine
Another fundamental key to increasing your online booking lies in the system you use – namely, your booking...
The Twitter community is buzzing this morning with ground-breaking news - a new set-up for the timeline has rolled out to a limited audience.
This change is to a relevancy-based feed, as opposed to the time-based feed that we’re used to. An algorithm determines this on the back end of the platform. The “instant” feed made Twitter unique, gave voices equal weight (visibility) and helped establish the platform as a premier news source.
An algorithm feed will prioritise tweets with higher reactions and “better” content, similar to Facebook. This is good news for advertisers, allowing brands to compete for relevancy and followers. It may be a problem for small businesses to have a voice however, in an increasingly noisy space, when timely posts may no longer be visible to the...
By Gina Paladini on
Gina's November presentation to the Tourism Industry Association New Zealand delves into the Big Question - will virtual reality help or hinder tourism business?
Virtual reality is the biggest game-changer in our lives since the launch of the iPhone.
The seemingly simple ability to see an image or video in 360 degrees is about to revolutionise the way we live.
Imagine being able to virtually travel anywhere in the world from the comfort of your own home. Fly over the Grand Canyon looking up, down and all around you as if you were really there, or “dive” underwater at the Great Barrier Reef and watch as a turtle swims past you.
Jaunt, a VR technology and content company, claims “You will feel transported directly into the middle of the action. Look anywhere. See...