Category Archives: Web Design

Yes, your website users will scroll!

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The common myth that website users don’t like to scroll below “the fold” has persevered for nearly 20 years, and is still a debate I regularly participate in with clients and colleagues alike.

It was actually back in the internet dark ages (1998) when Jarrod Spool discovered that users will happily scroll. The simple fact remains that people would rather move down the page than click to go another page for further content. Which is good, because longer pages mean more words, which (usually) means better search engine optimisation.

If you need convincing, just watch a five year old with an iPad. They intuitively swipe the screen to scroll down. It is in our nature to do so.

The rise in small screens across all generations has heightened our scrolling education. Browsers and...

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Responsive website or mobile specific website? What do you need?

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Tourism-Mobile-Revolution_enMobile is offering the biggest shift and growth opportunity we have seen since the birth of the world-wide-web. Twenty percent of travel is researched via a mobile device and surveys indicate that this number will grow to 50 percent in just over a year.

And, distinguishing the difference between a mobile specific site, a responsive site and an app is important, as these are different.

Apps are custom-made applications that your customers need to download onto their smart phone to use.

Mobile websites are accessed on the web browser of a mobile phone. Learning the different types of mobile sites available along with the pros and cons of each can help you confidently choose the best option for your business.

1."Honey I shrunk the website": This mobile site is a copy of...

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Questions everyone wants to know about Tomahawk...

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Tomahawk Infographic

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Choosing the right mobile website type

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So, you understand that the world is going mobile and you need to get a mobile site for your business - but now what?

First, don't panic, they aren't as expensive as you might think!

Learning the different types of mobile sites available along with the pros and cons of each can help you bravely enter the world of mobile. Mobile is offering the biggest shift and growth opportunity we have seen since the birth of the world-wide-web.

Also, distinguishing the difference between a mobile site and an 'app' is important, as these are very different and often confused.

Apps are custom-made applications that your customers need to download onto their smart phone to use. Mobile websites are accessed on the web browser of a mobile phone, and are generally a mobile...

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The 5 tourism marketing strategies you must not miss

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Would you ever plan a grand and glorious wedding and then not send wedding invitations?

Or perhaps organise the perfect birthday for your five year old son and then not invite any of his friends?

It sounds silly, but many new tourism businesses do just that.

Planning, time and loads of money is spent building a stunning accommodation, going through all the resource consents and even sign-writing the car but then when it comes time to open, no one shows up and the owners wonder why people don't want to enjoy their amazing properly. Simple answer; No budget was allocated for marketing; you forgot you have to invite people to your place.

A successful marketing strategy for a tourism business can be built on five easy steps. It will provide the foundations for marketing...

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Now I need a mobile website for my tourism business?

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First we all had printed brochures and flyers to share the wonder of our tourism business with others.

Then everyone acquired PC in their home and we needed a website to reach those people researching their travel from home.

Soon a website wasn't enough and a booking engine became a necessity quickly followed by the need to have a channel manager to distribute our rooms/activities on a myriad of 3rd party travel websites like Wotif and Booking.com

Now, you are "so last year" unless you have a mobile website. Really?

The answer is yes.

Travel website traffic via the mobile web has increased by a staggering 72% between August 2011 and January 2012 accounting for a total of 17.4% of all website traffic in the industry*.

Recent survey data...

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