Category Archives: Website SEO

No more right-hand side ads - what do the Google changes mean for me?

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Over the past month Google has changed the way Adwords is displayed on desktop search results. Have you noticed the difference yet? Here's how the changes may affect your business.

What changed?

Empty Right Hand Side Google Adwords

  1. No more text ads shown on the right-hand side.
  2. Up to four ads are now shown above organic (natural) search results – when previously the maximum was three.
  3. Three ads are also now shown at the bottom of the page.
  4. This means the number of maximum text ads has been reduced to seven whereas before there could be 11.

Why did it change?

Many people will say the answer is money, but by removing the ads on the right, Google has created a cleaner user experience that is more consistent with how mobile search is displayed. The right-hand space is also now used for other...

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Google's Warning to Non Mobile Friendly Websites

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All we seem to be reading about at the moment is the Google Mobile "Armageddon", the premise that on the 21 April if you are not mobile-friendly your website will be surreptitiously wiped off the face of search.

But it’s not quite all that dramatic. Let’s look at what is actually involved and whether you should be panicking just yet.


WHAT’S SO BIG ABOUT MOBILE?

We've been telling our tourism clients this for some time now: you must invest in a mobile-friendly (ideally responsive) website to succeed online. It’s no longer a “nice-to-have” - it’s a must-have.

  • There are 1.08 billion smartphones in the world
  • 50% of local search is done on a mobile device
  • Nearly half of consumers say they won’t return to a website if it doesn’t load well on mobile

Last year...

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Would it Benefit Me to Buy Other Domains?

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We are often asked by clients whether additional domains would benefit their website and/or SEO.
 
For example, say you run a motel in Auckland and your website is "www.imaginarymotel.com" but you also wonder about registering "www.imaginarymotel.co.nz", or even "http://auckland.imaginarymotel.com".

Answer?

There are only ever 3 reasons to register additional domains.

1. To protect your brand. In other words, stop someone else like a competitor from getting to it first. Alternatively, your company name might be easily misspelled and you want to catch those users who mistype it.
(Side note: If protecting your brand is your main concern, you should also register social media accounts under your company name ASAP, even if you don’t plan on posting anything just yet. Use

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Questions everyone wants to know about Tomahawk...

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Tomahawk Infographic

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7 common tourism website questions and how to solve them using Google.

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Question 1: My web company keeps telling me I get great organic traffic, but I don't know what this means.

SEO for Tourism Marketers

Common search engines include Google, Yahoo, MSN among others!

Website traffic is the visits to your site.

There are lots of different kinds of website traffic, each being a different the path that a visitor might take to get to your site.

Organic traffic is essentially someone who has arrived at your website by searching on a search engine, this could be Google (which is the most common) or one of the smaller search engines which often appear on your analytics like yahoo, bing or conduit.

Someone finds your sites through an "organic" search, or via a search engine based on the relevancy of their search to your site, their own location, the...

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Is Your Website Performing?

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How do you make your own website work best for yourself and your tourism business?

 

Leaving search engine optimisation aside, following the old "KISS" adage "keep it simple, stupid" isn't a bad place to start.

SIMPLICITY should be the goal in tourism website design.

Let's think about what a visitor wants to know, given that they're looking for accommodation or an activity in your area.

What do you do?

They need to know the standard of accommodation you are providing, or the thrill and spill are they going to experience if they partake in your activity.

Why should they choose you?

Building credibility in your prospective visitor's eyes is paramount.

How much is it going to cost and how do they book?

You need to give them a price, and ideally...

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