Inspired by Iceland's Tourism Campaign

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Encouraging travellers to return to a country in the months and sometimes years following a natural disaster can be a challenge. I was reminded once again of Iceland with the May 21st eruption of 'Grimsvotn' volcano appearing in the news, and their Inspired by Iceland campaign - www.inspiredbyiceland.com which followed the eruption of 'Eyjafjallajokull' in 2010.

This video from the Inspired by Iceland campaign is an inspirational example of a country telling the world that their tourism industry is open for business.

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GDPR - WHAT IS IT & WHAT DO YOU NEED TO DO?

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GDPR. No, it’s not just another buzzword that’s afloat on the internet. Everyone with a website needs to pay attention!

 

What is GDPR?

GDPR stands for General Data Protection Regulation and it goes into effect internationally...

A Guide to User Generated Content for Travel and Tourism Marketing

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user generated content for travel & tourism

The best way to sell travel is to tell stories about the experience. Whether it is skinny dipping in the crystal-blue oceans of the Bahamas or bungee jumping from the Macau tower in China, you want your audience to feel the...