Inspired by Iceland's Tourism Campaign

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Encouraging travellers to return to a country in the months and sometimes years following a natural disaster can be a challenge. I was reminded once again of Iceland with the May 21st eruption of 'Grimsvotn' volcano appearing in the news, and their Inspired by Iceland campaign - www.inspiredbyiceland.com which followed the eruption of 'Eyjafjallajokull' in 2010.

This video from the Inspired by Iceland campaign is an inspirational example of a country telling the world that their tourism industry is open for business.

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A Guide to User Generated Content for Travel and Tourism Marketing

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user generated content for travel & tourism

The best way to sell travel is to tell stories about the experience. Whether it is skinny dipping in the crystal-blue oceans of the Bahamas or bungee jumping from the Macau tower in China, you want your audience to feel the...

Hack My Stats! Using Google Analytics Rev Up Sales

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Google Analytics for Tourism

In tourism, we have the luxury of selling “fun.” Total piece of cake, right? No need for super detailed marketing, because who in the world doesn’t like fun?!

While it seems simple in theory, tour and hospitality marketing takes...