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Marketing To OTAs: A Workshop with Louisiana Travel Promotion Association

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OTA Marketing Accommodations Tips

While direct bookings are the #1 objective for accommodations businesses, utilizing the exposure and reach of an OTA is a great way to add sales.

On July 11th, 2017, we had the opportunity to partner with the LTPA in providing a workshop on OTA marketing. The turn out was super and we could not have had a better crowd.

If you missed the presentation, have no fear! Just check out the link below to view the full PowerPoint:

Marketing to OTAs: An Accommodations Workshop with Tomahawk Tourism and LTPA

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Decoding TripAdvisor: An Advanced Guide to Rankings

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Rank High on Tripadvisor

When it comes to online sales, TripAdvisor may be tourism’s answer to Amazon. By highlighting social proof, offering booking immediacy through 3rd parties, and utilizing various tactics for user engagement, the website has become a high ranking, widely used portal for people across the globe to plan holidays.

Just how popular is TripAdvisor? Well on average, the site gathers 390 million unique visitors per month. Per Alexa.com, the site ranks 82nd for all sites within the United States.

Conversion rates sit at about 6%, so by very simple calculations, that comes out to 23.4 million people making an action on the site monthly!

Clearly, collaborating with TripAdvisor can be a lucrative venture for tour and travel based businesses. TA makes this pretty easy, with a management...

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Increase Your Tourism Bookings Using Email Marketing - The Easy Guide

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While fresh ways for reaching people online keep popping up, few are as effective as going directly to a potential customer and hitting their email inbox with one of your latest offers. When used correctly, Email Marketing can lead to increased bookings.

Here are three ways to best use Electronic Direct Marketing and E-Newsletters:

1. Share the Love

Encourage your offer to be shared around! Offer a special to your past guests and newsletter sign-ups then encourage them to share the deal with their friends and family – “spread the news and share the love”. Let’s face it, we all know someone who could do with some good news and TLC, and more so, everyone loves a good special. This is a also a great way to expand your brand awareness. Everyone gains something out of it, and the...

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Eye-Tracking Study Confirms Importance of Google Adwords and SEO Combination

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Eye-Tracking Study Confirms Importance of PPC and SEO Combination

Over the last few years, Google’s search display has evolved substantially – and user behavior is following suit. In 2005, Meditative researchers said that heat map studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”. 

 

The “Golden Triangle” from Meditative’s Eye-tracking study                        The “Elongated F” became the new norm for 2014

Only three years after the release of the latest heat map, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant...

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Tomahawk Partners with LTPA on Marketing Workshop

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On Tuesday, March 21st, Tomahawk Tourism Marking USA partnered with the Louisiana Travel Promotion Association in bringing a marketing workshop to statewide CVB's and attractions.

Marica Mackenroth Brewster, the company's CEO, led the discussion with insight and tactics for businesses to market best on a shoestring budget. In planning, LTPA’s goal for the workshop was to educate their members on cost-effective ways to optimize their digital marketing, as well as offer free tools to them use for managing digital and social media outlets.

The event, hosted at the new Home2 Suites by Hilton Parc Lafayette, had wonderful attendance! Feedback has been great all around.

For information on our next marketing workshop, or to partner in offering something new, contact Team...

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Tomahawk Marketing Amps Up - Hires CVB Veteran and Opens Doors to New Office

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FOR IMMEDIATE RELEASE

 

New Orleans – March 2017 – Tomahawk Tourism Marketing, New Zealand’s international tourism marketing agency, continues its rapid expansion into the U.S. The company has hired Magan Adams, Certified Travel Industry Specialist and multiple CVB veteran, to take on operational and sales aspects of Tomahawk’s growing portfolio as Accounts Manager, USA.

Tomahawk’s recent expansion throughout the States is surpassing the agency’s original benchmarks, as tourism businesses nationwide have sought out their expertise. By continuing to hire within the local market and acquiring office space at New Orleans tech incubator, The Landing Zone, company founders Gina Paladini and John Hayson intend to aide the community while offering an impactful, evidenced strategy to...

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