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How to Reduce Double Bookings with Channel Management

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Channel managers claim to be 95-97% accurate, depending on which one you talk to. So as channel management becomes the norm, with one of the busiest seasons in years in NZ, a number of double bookings are an unavoidable part of distribution. But don’t despair, there are ways to minimize them.
 

1. Education is Power

It is vital that you spend time to learn how your channel manager works - how to update rates, specials and how the connections with each Online Travel Agent (OTA) works. There is a learning curve but much stress and frustration can be mitigated by putting in the groundwork and time to understand the system.

2. Strategy

A recommended strategy is to leave one room off the channels in high season to kep for direct bookings and/or minimise double...

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Intrusive Interstitial Penalty: Will You be Affected?

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Google has officially announced that they’ve rolled out the penalty that affects pages where content is not easily accessible to the user on mobile. The heads up on this has been on the webmaster blog since August 23, 2016.

The penalty only impacts intrusive interstitial that appear right after tapping the mobile search result. It does not impact pages that come up later. The search engine giant also stresses on the fact that this new signal is just one of hundreds that are used in ranking.

Understanding What Intrusive Interstitials Are

In the blog post, the search engine giant has given three good examples of interstitials that they consider intrusive. The following techniques make the content less accessible to mobile users and will therefore be affected:

  • A popup...

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Digital Trends 2017 Part 2: Interactive Content

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Our big prediction for 2017 is the rise of interactive content. Gone are the days when internet users are happy consuming just big chunks of text. The popularity of infographics started a trend towards content that uses imagery. This year, we will see people wanting to interact more with content – possibly by choosing different paths in that content.

A good example that would bode well for the travel industry is the use of maps. Ahrefs recently published an article related to this, showing how it can be used for link building. It doesn’t have to be overly complicated and can focus on the following: data/research, trending topics, pop culture, funny facts and fully interactive maps.

Another form of interactive content users are just consuming like mad are those that offer a...

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Digital Trends 2017 Part 1: Mobile is Still the Biggest Focal Point

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Have you jumped on the mobile bandwagon yet? If you haven’t yet, you are missing out big time! Mobile continues its ascend up the ladder of importance for internet users. Most website owners are starting to see the percentage of mobile as a channel grow month on month.

Google is at the forefront of this paradigm shift as they continue to push for the perfect mobile experience. In 2014, they added the mobile-friendly label to search results to help users “find pages where the text and content were readable without zooming in.” While plans for removal of this label are already underway, Google will continue to include the mobile-friendly criteria as a ranking signal. 

Get Started on Mobile

First things first, if you’re not yet mobile-friendly, call Tomahawk now. We can help...

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Take iPhone Videos Like a Pro!!

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6 Key Steps to Mastering Mobile Phone Video

Incorporating video into your digital marketing is a powerful way to increase bookings. While we strongly recommend hiring a professional to craft your main website/brand video, you can easily produce ongoing content for your tourism business with your mobile phone camera in 6 steps.

•    According to Google, 45% of leisure travelers booked instantly after watching a video of the travel activity. 
•    72% of business travelers and 74% of affluent travelers booked upon watching a video (Google)
•    62% of travelers want to watch tourism videos, including tours, sightseeing, cruises, hotel rooms, properties and airlines. (Google)

Holding the cell phone

•    Put the cell phone on a flat surface if possible
•    OR brace your...

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A Four Point Guide to Choosing the Perfect Image

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Images can make or break a brand. As much as a good design is important for marketing materials nothing can replace the impact of an engaging image. Images add realism and authenticity to your product. But often just realism is not enough. The images must be engaging enough to prompt the intended response from your audience. Here are a few pointers to help choose the right images.

Power

Powerful images are those that capture your audience and create an imprint in their memory. Images are like teasers. We want a user to be so impressed by an image that they are tempted to experience your product or service themselves. Lighting, depth of field,  proportion, layout, dynamism, actions, expressions and many such elements determine the impact of a photograph. Hire a good...

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