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All things web and tourism!

Your Logo! How and Why You Have To Get It Right!

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Your logo is the face of your company. It creates a first impression and can greatly impact how your brand is perceived. You will use it everywhere, from your business cards and website to your signage and may even extend your company car! So of course, you really need to get it right.

The first and foremost essential for a good logo, is that it should be bespoke. It should be custom designed by an expert, in line with the company’s vision and appeal not only to you but to your target audience.

Secondly it should be relevant to your product and industry. Relevance does not mean using generic industry icons – the Mercedes logo is not a car, the McDonalds logo is not a burger. It needs to be visually unique so it stands out in a crowd. There is a lot more to a logo than just what...

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The Power of the Female Traveler

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The majority voice of travel is now more powerful than ever. She’s the female traveler, and her fist full of dollars packs a serious punch.

The female dollar,” “the gatekeeper,” “the adventure traveler” – referred to by various monikers for her value in group, family, and solo travel, her nature as a planner is intrinsically tied to revenue potential in tourism. Her collective opinion can make or break a travel business. She’s ascended to absolute power in trip planning and she rocks a size 12 dress.

If your business has roots in tourism, make sure there’s a marketing strategy in place speaking directly to women. Why? Because the value is mind blowing.

Dollar Power

Women make up the bulk of travel’s target market. According to Forbes, this segment makes 80% of travel...

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Leading New Zealand Tourism Marketing Company Opens Office in New Orleans

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FOR IMMEDIATE RELEASE

 

Leading New Zealand Tourism Marketing Company Opens Office in New Orleans
Auckland's Tomahawk Agency ready to do business in the U.S.
 


New Orleans – July 27th, 2016 – Tomahawk Tourism Marketing, the New Zealand digital agency behind many of that country’s biggest travel brands, is aiming to make an impact in the U.S. tourism market with a new office in New Orleans, Louisiana. The company has hired Marica Mackenroth Brewster, a former client and digital tourism marketing veteran, to head the new region as Accounts Director – US.

Tomahawk's goal is to offer a new audience their highly specialized tourism expertise with a centrally located agent available during business hours in the States. Mrs. Brewster will bring the firm’s strategy consulting,...

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4 Steps to Engage Your Market Through Social Media

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Social Media For Tourism

Social media may feel daunting some days, but there are a few tricks to get your messages to the right people likely to book!

1. Create Content

This is perhaps the greatest challenge of a successful social media account. Think of it like a television “channel.” No one will tune in if you don’t have any shows for them to watch! Content works best when you educate and inspire. Each post should have something useful or interesting to share, and a beautiful image.

Before you make each post, ask yourself “would I want to read this if [my competitor] posted it?” Take photos, share news and interesting information, and create visuals that could easily belong in a glossy magazine to represent your brand.

2. Collect Data and Use It

Know Your Customers!

Demographics go far...

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Tomahawk Whitepaper: Online Distribution

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It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.

 

Online Sales For Tourism

Download the whitepaper as a PDF.

 

Tourism Marketing White Paper

Let’s start by looking back to the 1990 era of travel distribution.

Tourism Sales Model
“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.

Tourism Marketing Distribution Blog

Travel Purchase Model

Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!

Stages of Travel
The increase of distribution channels options requires an deep understanding of your customers, and which channels are best for each stage of the travel purchase...

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5 SEO Marketing Success Factors for Travel in 2016

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SEO for Tourism

Can you believe that more than half the year has already gone by? With only 5 months left in 2016, it’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure fire strategies to boost your website performance:

Optimize your images

The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get...

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