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Leading New Zealand Tourism Marketing Company Opens Office in New Orleans

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FOR IMMEDIATE RELEASE

 

Leading New Zealand Tourism Marketing Company Opens Office in New Orleans
Auckland's Tomahawk Agency ready to do business in the U.S.
 


New Orleans – July 27th, 2016 – Tomahawk Tourism Marketing, the New Zealand digital agency behind many of that country’s biggest travel brands, is aiming to make an impact in the U.S. tourism market with a new office in New Orleans, Louisiana. The company has hired Marica Mackenroth Brewster, a former client and digital tourism marketing veteran, to head the new region as Accounts Director – US.

Tomahawk's goal is to offer a new audience their highly specialized tourism expertise with a centrally located agent available during business hours in the States. Mrs. Brewster will bring the firm’s strategy consulting,...

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4 Steps to Engage Your Market Through Social Media

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Social Media For Tourism

Social media may feel daunting some days, but there are a few tricks to get your messages to the right people likely to book!

1. Create Content

This is perhaps the greatest challenge of a successful social media account. Think of it like a television “channel.” No one will tune in if you don’t have any shows for them to watch! Content works best when you educate and inspire. Each post should have something useful or interesting to share, and a beautiful image.

Before you make each post, ask yourself “would I want to read this if [my competitor] posted it?” Take photos, share news and interesting information, and create visuals that could easily belong in a glossy magazine to represent your brand.

2. Collect Data and Use It

Know Your Customers!

Demographics go far...

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Tomahawk Whitepaper: Online Distribution

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It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.

 

Online Sales For Tourism

Download the whitepaper as a PDF.

 

Tourism Marketing White Paper

Let’s start by looking back to the 1990 era of travel distribution.

Tourism Sales Model
“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.

Tourism Marketing Distribution Blog

Travel Purchase Model

Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!

Stages of Travel
The increase of distribution channels options requires an deep understanding of your customers, and which channels are best for each stage of the travel purchase...

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5 SEO Marketing Success Factors for Travel in 2016

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SEO for Tourism

Can you believe that more than half the year has already gone by? With only 5 months left in 2016, it’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure fire strategies to boost your website performance:

Optimize your images

The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get...

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Tomahawk USA Team Helps Welcome IPW 2016 to New Orleans

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New Orleans, Louisiana is a gorgeous city fueled by tourism and known for spectacular events including Mardi Gras, Jazz Fest, and Second Lines. The city had an extra reason for celebration recently as the U.S. Travel Association brought down their annual IPW travel show for the first time in 14 years.

As the largest travel show in the nation, IPW connected tourism and hospitality sellers with thousands of buyers and journalists from 73 countries across the globe!

This very VIP event will generate revenue for years to come and it served as an excellent venue to network with industry movers and shakers.

Local tourism professionals came together in a huge movement to highlight the city's hospitality, world class attractions, and unique culture. Tomahawk USA's Director of...

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5 Surefire Ways to Increase Year-Round Bookings

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Perhaps you have plenty of bookings during the high season, but what can you do to ensure bookings flow all year, through shoulder and low season? Here are five proven tactics that will keep your bookings rolling in every season.

1. Responsive site

To ensure year-round bookings, first you must get the basics right. According to eMarketer’s latest estimates of travel research in 2016, 51.8% of all travellers who book trips online will do so using a mobile device.

That means your accommodation, whether you’re a small two-room B&B or a large resort, must have a responsive website site that can be viewed on any size device.

2. Powerful Booking Engine

Another fundamental key to increasing your online booking lies in the system you use – namely, your booking...

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