In a partnership with New Orleans Plantation Country, we set forth on a new effort to draw visitation from tourists already in New Orleans who had not yet scheduled a visit to NOPC.
Ads on streetcars, city kiosks, and in room hotel publications featured creative with strong, emotive, Instagram style imagery to quickly draw interest from the target market and pull them toward a dedicated micro-website featuring exclusive discounts at www.ExploreTheStory.com.
A feature on NOTV rounded out the touch points and drove home messaging.
