One88 on Commerce is a luxury motel in Whakatane who opened their doors in July 2015.
To create a successful social media page for tourism accommodation, connecting to the community and promoting the business. ONE88 ON COMMERCE was newly-opened motel in Whakatane and needed to promote their space quickly.
We used targeted-demographic advertisements, content directed to the local community and images of the rooms/accommodation to launch the page and build a base community of more than 350 high quality likes in 3 months.
The show-stopper of the 3-month kickstart was a giveaway promotion of a romantic weekend and wine for a lucky local couple. The campaign brought in more than 50 entries, showing more than 14.2% engagement with the brand, and 14% increase in page likes.