Workshop Discussion: Understanding Your Google Analytics To Boost Sales

Join us for an industry discussion on using your statistics to unlock sales potential. Presentation sessions will be in workshop format, so bring your laptop, have your GA login and be ready to dig in!! Sessions followed by Q & A segment featuring panel of tourism marketing industry experts.


Monday, October 9th, 2017


Mardi Gras World
1380 Port of New Orleans Pl.
New Orleans, LA 70130


2:00 PM - 6:00 PM*

*All 3 sessions are optional to suit your agenda.
Join us for the full discussion or drop in for the topic you're most interested in.



Spots are booked on a first come, first served basis.

Click here to register now at Eventbrite.

Bring your laptop, have your GA login, and be ready to dig in!

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Workshop Agenda

2:00 PM – 3:00 PM: Google Analytics 101, Why understanding the “nuts and bolts” is imperative to ROI

Presentation and workshop by Marica Mackenroth Brewster, Tomahawk Tourism CEO, USA

What is Google Analytics and how does it relate to me?

Reading Reports – An overview of how GA works

“The 4 Musts.” Measurements that count: traffic, bounce rate, duration, pages viewed

Discovering your audience: qualitative vs quantitative

Acquisition! Where is your visitor pool?

Hands on: setting up custom report dashboards


3:00 PM – 3:15 PM: 15-minute break


3:15 PM – 4:15 PM: Google Analytics 102, Finding Pockets of Opportunity | A Sales Approach to Google Analytics

Presentation and workshop by Marica Mackenroth Brewster, Tomahawk Tourism CEO, USA


Timeline comparisons: digging into website trends

Finding new segments with advanced filtering

Acquisition analysis

Conversion: looking beyond simple engagement

Behavior Flow: are there pieces missing in your sales funnel?

Site Content: find what works and what can use improvement

Understanding Goals! A view of reverse goal path charting


4:15 PM – 4:30 PM: 15-minute break


4:30 PM – 5:30 PM: Panel Discussion - Q & A Session with Industry Experts: All Things Tourism

*Ask the experts how to tackle new opportunities found from session 1, session 2, and anything tourism marketing related.*



Gina Paladini - Founder & Marketing Director, Tomahawk Tourism Marketing

Greg Fisher - CEO & Co Founder, TripShock! OTA

Laine Garner - Vice President-Sales, Membership & Education, Louisiana Travel Promotion Association

Dustin Woehrmann - Owner & Creative Director, Communify

Laila Zissis - Travel Media and Marketing Executive – Miles | New Orleans Convention & Visitors Bureau


5:30 PM - Onwards: Happy Half Hour, Networking & Canapes


Join us!